Plant Extracts Gain Global Attention for Health Benefits and Innovation

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Plant Extracts Gain Global Attention for Health Benefits and Innovation
April 15, 2025

      Plant extracts are increasingly recognized for their potential in health and wellness applications, as well as their role in driving innovation across various industries.

Promising Research in Antiviral Applications

Researchers at Emory University have identified extracts from two common wild plants—tall goldenrod (Solidago altissima) and bracken fern (Pteridium aquilinum)—that can inhibit SARS-CoV-2, the virus responsible for COVID-19, from infecting human cells in laboratory settings. These findings, published in Scientific Reports, highlight the potential of plant-based compounds in antiviral therapies. However, scientists caution against self-medication, noting that some plant extracts, like those from bracken fern, can be toxic.

Market Growth and Consumer Demand

      The global market for plant extracts is experiencing significant growth, driven by consumer preferences for natural and organic products. In 2023, the market was valued at approximately $6.8 billion and is projected to grow at a compound annual growth rate (CAGR) of over 7.2% through 2032. This expansion is fueled by the increasing use of plant extracts in cosmetics, pharmaceuticals, and food and beverage industries.


Innovations in Functional Foods and Supplements

Companies are leveraging plant extracts to develop innovative functional foods and dietary supplements. For instance, a functional beverage infused with astragalus extract has gained popularity for its purported immune-boosting and anti-fatigue properties. Similarly, Natrol's melatonin gummies, utilizing cherry extract, have been well-received by consumers seeking natural sleep aids.

Future Outlook

As research continues to uncover the health benefits of various plant extracts, and consumer demand for natural products rises, the plant extract industry is poised for continued growth and innovation. Advancements in extraction technologies and a focus on sustainability are expected to further drive the development of plant-based solutions across multiple sectors.


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